The Columbia Valley has been actively growing its agrifood sector. Significant achievements in 2020 include completion of a Columbia Valley Food Hub Model Feasibility Study, and new branding for Columbia Valley Made and Columbia Valley Grown products that producers can use to enhance marketing. There is desire to establish an agri-food innovation hub to support new ways forward for Valley production. In March, 2021 the Columbia Valley was recognized with the Farmers’ Market Champion award at the 8th annual BC Farmers’ Market Awards. “Some of the Columbia Valley’s largest and fastest growing businesses started making in kitchens, basements, garages and started selling at farmers markets. And we are working hard to support the current and next generation of vendors to meet their goals, while also supporting food security, the environment, social inclusion, workforce development and economic development in 2021 and beyond,” says Ryan Watmough, Columbia Valley Community Economic Development Officer.